Wednesday, 3 September, 2025
Amazon Launches Lens Live: Real-Time AI Visual Search with Rufus Integration
Amazon has introduced Lens Live, an AI-powered upgrade to its Amazon Lens visual search tool, now live on iOS. Enabling real-time product discovery, users can point their phone at items in the environment and instantly browse matching products via a swipeable carousel. Integrated with Amazon’s AI assistant Rufus, the feature offers product summaries, suggested questions, and quick purchase actions.
Read full story at TechCrunch