Thursday, 22 May, 2025

Google Unveils Advanced AI Mode in Search, Enhancing User Queries and Introducing Premium 'Ultra' Tier

CEO Sundar Pichai announced a new AI mode for Google's search engine, enabling users to input longer, more complex queries with advanced reasoning capabilities. This feature builds upon the existing AI Overviews, now serving over 1.5 billion users. While enhancing user experience, the shift raises concerns among publishers about potential declines in ad revenue and website traffic. Additionally, Google introduced a $250/month 'Ultra' subscription tier offering its most advanced AI tools.