Friday, 24 March, 2023

How Thomas Cook aligned it’s IT strategy to cater to millennials

<p>Thomas Cook has launched a chatbot to meet the twin purpose of optimizing cost without compromising on customer experience. Amit Madhan President &amp; Group Head-IT at Thomas Cook believes Tee Cee democratizes knowledge for the young, tech-savvy and digital-native audience. Madhan is also building sales functionality into the bot to deliver and recommend better services and best packages to customers.</p>