Sunday, 19 April, 2026
How Thomas Cook aligned it’s IT strategy to cater to millennials
By Basit Ansari
<p>Thomas Cook has launched a chatbot to meet the twin purpose of optimizing cost without compromising on customer experience. Amit Madhan President & Group Head-IT at Thomas Cook believes Tee Cee democratizes knowledge for the young, tech-savvy and digital-native audience. Madhan is also building sales functionality into the bot to deliver and recommend better services and best packages to customers.</p>
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