Tuesday, 22 August, 2023
Major Advertisers Embrace Artificial Intelligence for Marketing
Large advertisers are increasingly adopting artificial intelligence (AI) in their marketing strategies, leveraging its capabilities to enhance campaign targeting, content personalization, and customer engagement. AI's ability to analyze vast amounts of data and provide actionable insights is reshaping how brands connect with their audiences. This shift towards AI-driven marketing reflects a growing recognition of its potential to drive better results and optimize ad spend.