Wednesday, 7 October, 2026
McAlgorithm or McFix? McDonald's Hit With Antitrust Lawsuit Over Pricing AI
By TechShots Studio
McDonald's is facing a federal class-action lawsuit alleging its AI-powered pricing tool violates antitrust laws by sharing nonpublic sales data to coordinate menu prices across U.S. franchises. The plaintiff claims the algorithm artificially inflates costs for consumers.McDonald's defended the platform, stating the tool is optional, does not automate or fix prices, and that final pricing decisions remain entirely with independent franchisees.
Read full story at LIVEMINT