Thursday, 2 October

Thursday, 2 October2025

Meta to Use AI Chat Data for Personalized Ads

Meta to Use AI Chat Data for Personalized Ads
Meta is set to incorporate user interactions with its AI toolssuch as text and voice chatsinto its ad-targeting system across platforms like Facebook, Instagram, and WhatsApp. This change, effective December 16, 2025, will enhance ad personalization by merging AI chat data with existing signals like posts and likes. However, users in the UK, EU, and South Korea are exempt due to stringent privacy regulations.

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