Monday, 15 December, 2025
Startup Marketing: Cluely's CEO on the Power of "Ragebait"
Roy Lee, co-founder of AI startup Cluely, advocates for a controversial "ragebait" marketing strategy to achieve virality in a saturated market. Lee argued that for non-deep tech companies, generating extreme, polarizing content is the key distribution strategy. Cluely secured $15 million from Andreessen Horowitz after an intentionally controversial claim about its AI assistant went viral.
Read full story at TechCrunch