Friday, 25 September, 2026
The AI Retention Play: Fintechs Deploy Autonomous Agents as Margins Thin
By TechShots Studio
Major Indian fintech firms like Razorpay, Cashfree, BharatPe, and PayU are rolling out agentic AI solutions to combat surging merchant acquisition costs and shrinking margins. By offering intelligent, automated tools that boost merchant toplines and customer engagement, these payments giants are betting on AI-driven value-adds to secure merchant loyalty in an increasingly commoditized market.
Read full story at LIVEMINT