Sunday, 19 April, 2026
To reduce bias in online ad targeting, IBM is tapping into AI tools
By Basit Ansari
<p>IBM is using AI tools to ensure fairness when showing ads. In the next six months, a team of 14 professionals will be researching this issue, exploring ways to spot and mitigate unintended bias. Studies have found that for a decade some audiences including Black people and women can be excluded from seeing jobs, housing, and other ads. Following some changes, clients could be pitched anti-bias ad software offers.</p>
Read full story at Hindustan Times
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