Thursday, 15 October, 2026
Trading Margins for Market Share: Figma Accepts Profit Hits to Drive AI Adoption
By TechShots Studio
Figma CFO Praveer Melwani stated the design platform is willing to sacrifice gross margins to boost user adoption and expand its addressable market through AI features. As gross margins slipped from over 90% to the mid-80s due to heavy AI compute costs and usage-based credit models, Figma is prioritizing long-term market capture and competitiveness against AI labs like OpenAI and Anthropic over short-term profit optimization.