Thursday, 18 December, 2025
WPP CEO: AI Sparks Advertising's Fifth Industrial Revolution
WPP CEO Mark Read asserts that artificial intelligence (AI) is ushering in advertising's fifth industrial revolution, potentially surpassing the impacts of television and the internet. At the WAVES Summit 2025, Read highlighted AI's transformative role in content creation, data analysis, and strategic planning, enhancing human creativity.
Read full story at Economic Times