Friday, 24 March, 2023

How AI, Big data is helping Matrimony.com bring inefficiency within the system

<p dir="ltr">Matrimony.com is using AI to find out potential customers who are likely to subscribe to its&nbsp;services. The organisation is efficiently using AI to identify duplicate and fake profiles based on the photograph uploaded by users (while registering) and from the contact details they provide. The matchmaking site is using&nbsp; Big Data to manage a huge amount of structured and unstructured data effectively, which was earlier taking too much time to process.&nbsp;</p>