Thursday, 5 March, 2026
Insights in Pepperfry’s data analytics platform ‘Athena’
By Basit Ansari
<p>Athena tracks 4 data categories – Demands (customer behaviour); Supply (product listings, inventory changes); Transaction (orders placed, revenue collected); Post-transaction interactions (logistics & customer interaction). The platform, using ML models, shows products based on the customer’s previous interactions. Models are continuously updated and tested with previous ones to compare which gives better results. Pricing is also set by data analytics.</p>
Read full story at ET CIO
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