Tuesday, 24 March, 2026
Amazon Prime Video Targets India as Key Driver for Global Streaming Growth
By Isha
Amazon Prime Video is doubling down on its investment in India, identifying the region as a critical engine for its next phase of global expansion. By prioritizing diverse local content and innovative mobile-first pricing, the streaming giant aims to capture a larger share of India’s booming digital audience. This strategic focus includes expanding regional language libraries and strengthening production partnerships to maintain a competitive edge.
Read full story at Economic Times