Thursday, 5 March, 2026
Apple captures 42% share by value, Samsung largest smartphone OEM
By Basit Ansari
<p>Apple, led by the success of the iPhone 12 series and demand spill-over, captured 42 % of the market size (by value) in the global smartphone market. Its revenue hit a record $113 bn for the first time in the quarter ending March, said Counterpoint Research. Samsung remained at the top spot as the world's biggest OEM (by volume) with shipments reaching 76.8 mn units in the period. Global shipments grew 20 % YoY, reaching 354 mn units, said Senior Analyst, Harmeet Singh Walia.</p>
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