Wednesday, 11 February, 2026
Apple’s $13 Billion AI Strategy Vindicated as Targeted Investment Trumps Rival Spending
Apple’s deliberate $13 billion investment in artificial intelligence suggests its focused strategy is paying off compared to the massive spending of tech rivals. Rather than chasing general-purpose models, Apple is integrating AI directly into its ecosystem to enhance user experience and hardware functionality. This disciplined approach highlights a shift toward practical, consumer-facing applications, proving that strategic, efficient spending.
Read full story at Economic Times