Thursday, 8 May, 2025

Apple's AI Search Ambitions Wipe $160 Billion Off Google's Market Value

Alphabet's shares plummeted by 8%, erasing $160 billion in market value, after Apple's Eddy Cue revealed they are exploring Safari's search capabilities. Google searches on Safari saw their first decline, attributed to rising AI adoption. Apple plans to integrate AI search options, potentially including OpenAI and Perplexity AI, into Safari. Cue emphasized that while Google may remain the default, the company is actively considering alternatives.