Sunday, 5 October, 2025
Arattai’s Surge: India’s Homegrown Chat App Challenges WhatsApp
Indian messaging app Arattai—developed by Zoho—added 2 million users in one day, surging to the top of India’s app charts. But analysts warn that overcoming WhatsApp’s deep network effects won’t be easy. Arattai aims to differentiate via interoperability (like UPI for messaging) and sustainable growth rather than copying the incumbent.
Read full story at Economic Times