Thursday, 5 March, 2026
Brands and Sellers Prepare for Strong Finish to E-commerce Festive Sales
By Isha
As the Diwali shopping season intensifies, brands and sellers are ramping up efforts for a strong finish to the e-commerce festive sales. Analysts anticipate a surge in sales, with expectations of ₹22,000–25,000 crore in gross merchandise value during the final week. Discounts are being increased, with some categories offering up to 40% off, aiming to boost last-minute purchases and gifting activities.
Read full story at Economic Times