Friday, 24 March, 2023
E-commerce is fastest growing industry for digital ads in India

<p>E-commerce platforms are the fastest-growing digital ad medium in India, with a $6-8 B market by 2030. With 300-350 million new online buyers from tier-2 economies predicted by 2030, will help e-commerce to develop faster than search and social media platforms. In the same time frame, India's digital ad market is predicted to reach $35 B. In 2021, India's whole advertising market was valued at $11 B.</p>
Read full story at Business Standard
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