Thursday, 5 March, 2026
Eros Now to use Google's AI tech to generate automated subtitles
By Basit Ansari
<p>Eros Now has partnered with Google to use its Cloud’s AI tech to stream its movies and originals with automated subtitles. The company said, with AI frameworks and pre-existing data, it can generate subtitles in desired languages. Ali Hussein, CEO, Eros Now said that customized subtitles will allow Eros Now to target a wider audience and drive engagement across Eros Now’s rich consumers.</p>
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Read full story at NDTV
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