Saturday, 7 March

Saturday, 7 March2026

EU Slaps Google with €2.95B Antitrust Fine Over AdTech Self-Preference

By Isha
EU Slaps Google with €2.95B Antitrust Fine Over AdTech Self-Preference
The European Commission has fined Google €2.95 billion (approx. $3.45–3.5 billion) for abusing its dominance in digital advertising tech by favoring its own ad services—marking its fourth major EU antitrust penalty. Google must halt “self-preferencing practices” and address conflicts of interest. The company has 60 days to propose remedies; otherwise, forced divestiture of parts of its ad-tech business could follow.

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