Friday, 9 January, 2026
FIFA Partners with TikTok to Deliver Exclusive Video Content
FIFA has officially named TikTok as its video content partner for the 2026 World Cup, aiming to engage younger fans through short-form storytelling. The collaboration will feature behind-the-scenes access, player highlights, and interactive challenges, bringing the global tournament closer to a digital-first audience. This strategic partnership highlights the growing influence of social media platforms in sports broadcasting and FIFA’s commitment.
Read full story at Economic Times