Tuesday, 23 December, 2025
FirstCry Parent Brainbees to Acquire KA Enterprises to Bolster Personal Care Portfolio
Brainbees Solutions, the parent company of FirstCry, is set to acquire KA Enterprises to expand its presence in the hygiene and personal care segment. This strategic move aims to diversify FirstCry’s offerings beyond mother and baby products, tapping into the rapidly growing adult hygiene market. By integrating KA Enterprises’ expertise, Brainbees strengthens its house-of-brands strategy and bolsters its competitive position within India’s evolving e-commerce and retail landscape.
Read full story at Economic Times