Tuesday, 2 September, 2025
Flipkart Acquires Majority Stake in Pinkvilla to Deepen Gen Z Engagement
Flipkart has acquired a majority stake in dynamic infotainment platform Pinkvilla, marking a strategic move to boost engagement with Gen Z and millennial audiences. The deal, reportedly for over 75% of Pinkvilla and valued at ~$15 million, allows Flipkart to tap into its content IP and loyal following of 60 million users. Flipkart aims to drive content-driven commerce by blending lifestyle media trends with its e-commerce operations.
Read full story at Economic Times