Saturday, 4 October, 2025
Foreign Micro-Drama Apps Eye Indian Market Amid Explosive Growth
Foreign micro-drama platforms from China, Ukraine, and France are expanding into India, offering 1–2 minute episodes tailored for mobile-first audiences. Chinese apps like ReelShort and DramaBox have amassed over 150 million monthly users globally. Ukrainian firm My Drama estimates India's market could reach $5–10 billion by 2030. Local content accounts for 80% of views, prompting foreign companies to collaborate with Indian production houses for culturally relevant adaptations.
Read full story at Economic Times