Thursday, 5 March, 2026
Future Brand Scalability and Growth Will Be Fueled By MarTech
By Basit Ansari
<p>Lucky Grover, Vice President of Paytm's Payments Business, spoke about the use of marketing technology (also known as MarTech) by brands to engage, expand, and keep their client base. He emphasised that organisations are trying to develop a strong funnel where customers can enter and rapidly complete their journey without dropping off because the adoption of MarTech is still in its early stages.</p>
Read full story at Economic Times
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