Friday, 24 March, 2023

General Motors Pauses Advertising On Twitter After Elon Musk Takeover

<p>After Tesla CEO Elon Musk successfully finalized his $44 billion acquisition of the social network on Friday, General Motors has temporarily stopped running advertisements on Twitter (via CNBC). While it will still use the social media site to engage with consumers, the manufacturer says it is halting paid advertising on Twitter to assess &quot;the trajectory of the platform&quot; under Musk&#39;s leadership. GM has doubled down on its efforts to compete with EV rivals like Tesla.</p>