Thursday, 5 March, 2026
Godrej develops VR solutions to fill gaps in furniture industry
By Basit Ansari
<p>To ease the customer pain points while buying furniture, Godrej's U&US Home Design Studio started innovating the furniture retail space. The company created a color visualiser, where the 3D visuals can be played with different colors to suit customers' demands. The library of products specifically developed for U&US uses RFID tags, a QR coding system for the color visualizer, and a separate platform that helps to convert the sketch up into a real walkthrough in VR.</p>
Read full story at ET CIO
Tags: