Thursday, 5 March, 2026
Gupshup CTO emphasizes the importance of customer data architecture in enhancing CX
By Basit Ansari
<p>Krishna Tammana, CTO of Gupshup, discusses the importance of customer data architecture in transforming customer experience (CX). He highlights the need for an effective data architecture to collect, store, process and analyze customer data to drive insights and personalize CX. Tammana also talks about the benefits of using machine learning and AI to enhance CX and predicts that the use of conversational AI will continue to grow.</p>
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