Thursday, 3 September, 2026
How AI Is Turning Digital Commerce From Search to Conversation
By TechShots Studio
Digital commerce is shifting from traditional keyword searches to AI-driven conversations. Flipkart’s CPTO Balaji Thiagarajan explains how voice, memory and reinforcement learning can make shopping more personalised and contextual. However, AI agents are not yet allowed to complete purchases independently, with user consent remaining central to the process.