Thursday, 5 June, 2025

Indian IT Firms Pivot to Mid-Market Enterprises Amid Sluggish Growth

India's $280 billion IT outsourcing industry is shifting focus from traditional Fortune 2000 and 5000 clients to mid-market enterprises with annual revenues between $1 billion and $5 billion. This strategic move aims to tap into underpenetrated segments as large clients exhibit slower revenue growth. Mid-market firms are accelerating digital transformation, investing in AI, cloud, and cybersecurity, presenting greenfield opportunities for IT service providers seeking diversified growth avenues.