Thursday, 8 October, 2026
India's Bold Bet: Local Firms Eye Incentives to Build Homegrown Smartphone Brands
By TechShots Studio
India’s ₹62,500-crore manufacturing scheme is drawing interest from firms like Lava, Dixon, and Optiemus to build indigenous smartphone brands. Rather than just assembling foreign devices, these companies aim to capture higher-value supply chains, develop local R&D, and control consumer-facing AI touchpoints. However, analysts warn that breaking into a competitive market with thin margins remains a steep challenge.
Read full story at LIVEMINT