Tuesday, 26 August, 2025
India’s Digital Advertising Market to Grow at 15% CAGR by 2029: Bain Report
A Bain & Company report forecasts India’s digital advertising market will expand at a compound annual growth rate of about 15% between 2024 and 2029, driven by rising consumption, broader internet access, and the emergence of new media platforms like OTT, news apps, and gaming. This growth marks a strategic shift from traditional platforms like Google and Meta, as brands diversify their ad spends across diverse digital channels.
Read full story at Economic Times