Monday, 4 May, 2026
India’s Digital Economy Matures as Video Content Claims Dominance, Nielsen Reports
By Isha
India’s digital landscape has entered a mature phase, with Nielsen data revealing that video consumption now dictates the economy’s growth trajectory. As high-speed internet reaches deeper into rural markets, short-form and streaming video have become primary drivers of consumer engagement and advertising spend. This shift highlights a transition from basic connectivity to sophisticated digital usage.
Read full story at Economic Times