Monday, 17 November, 2025
India's E-commerce Majors Boost Listings for AI Chatbot Search
Amazon India and Flipkart are implementing "Generative Engine Optimisation" (GEO) by tweaking product listings for better visibility on AI chatbots like ChatGPT and Google Gemini. This strategy is driven by consumers increasingly using these LLMs for shopping search queries. GEO goes beyond traditional SEO by optimizing for conversational prompts. The move marks an initial step towards "agentic commerce," where AI will eventually handle browsing and purchasing for the user.
Read full story at Economic Times