Thursday, 5 March, 2026
Microsoft's acquisition of Activision Blizzard to help metaverse to become mainstream
By Basit Ansari
<p>The acquisition of Activision Blizzard by Microsoft for $69B may be remembered as the moment when the metaverse became mainstream. Microsoft's acquisition, according to Theo Tzanidis, a digital marketing academic at the University of West Scotland, is part of the ripple effect from Facebook's announcement. Others see it as Microsoft hedging its bets with a deal that would be profitable even if the metaverse didn't exist.</p>
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