Friday, 17 July, 2026
Move Over BFs: Indian Shoppers Now Trust AI Agents More Than Best Friends
By TechShots Studio
Accenture's 2026 survey reveals a massive shift: 90% of Indian consumers trust AI agents over their best friends for shopping decisions. Nearly 30% use AI as their main discovery channel, and 94% want to buy directly within generative AI tools. Brands must quickly adapt to "agentic commerce" as consumers increasingly let AI manage their budgets and choose products.
Read full story at CIO ECONOMIC TIMES