Thursday, 5 March, 2026
Oracle reveals first 3D ad-measurement in games tech
By Basit Ansari
<p>Oracle announced the release of the first-ever 3D ad-measurement in-game tech. This will enable companies to get a better understanding of the impact of ads on video games. The latest Oracle update includes GIVT measurement for PC, mobile, and web-based gaming environments in 'Oracle Moat Measurement'. Oracle Moat will enable advertisers to better analyze ad impressions and GIVT and manage their investments.</p>
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