Thursday, 5 March, 2026
Oracle's Digital Marketing to be automated with help of AI
By Basit Ansari
<p>Oracle Inc has announced that it will implement a new system that uses AI to automate key parts of digital marketing. Named "Fusion Marketing" system, the software will use AI to automatically assemble marketing campaigns. It will also calculate whether people interacting with emails and ads will actually buy a product. To do this, the software uses data from a variety of sources, such as email contact lists, which will come from the users of Oracle's systems.</p>
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