Tuesday, 14 October, 2025
Oura Chooses to Focus on Young Women Rather Than Chasing Hardcore Athletes
Oura, the smart ring pioneer with ~80 % market share, is leaning into young women as its fastest-growing user base. While it’s losing appeal among serious athletes and “gym rats,” its retention rates—especially in the 12-month bracket—remain exceptionally high in its core demographic. Rather than trying to serve everyone, Oura is investing in health, fertility, and wellness features aligned with preventative health strategies.
Read full story at TechCrunch