Friday, 6 March, 2026
Panasonic uses CRM software to secure orders
By Basit Ansari
<p>Panasonic has utilized CRM software by partnering with Salesforce to leverage the technology extensively to engage with the customers, build a bridge between the internal and external customers. It focused on internalising and building the CRM platform to make it robust. Ajay Saraf, SVP & Head Project Business at Panasonic Life Solutions, said that CRM allowed the firm to provide the customer with demos and pitches and helped them secure orders.<br />
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Read full story at ET CIO
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