Monday, 25 September, 2023
PhonePe Launches Indus AppStore, Aiming to Challenge Google and Apple Duopoly
PhonePe, a popular digital payments platform in India, has introduced the Indus AppStore for Android developers. The move is seen as an effort to challenge the dominance of Google and Apple in the app distribution market. It explores the potential impact of the Indus AppStore on the app ecosystem and its role in providing developers with an alternative platform to reach users in India.