Monday, 24 November, 2025
Quick Commerce Expands Beyond Groceries to Higher-Margin Wares
Quick commerce platforms are expanding aggressively beyond groceries into higher-margin discretionary categories like electronics, fashion, and cosmetics. These items now contribute up to 20-25% of gross sales for major players like Instamart and Zepto, a significant jump. The strategic shift aims to improve overall margins, increase average order value, and help platforms like Zepto (with its new "Super Mall") compete more effectively against larger horizontal e-commerce rivals.
Read full story at Economic Times