Thursday, 5 June, 2025

Quick Commerce's Rapid Growth Cannibalizing Traditional Retail Channels

Kearney report reveals that the surge in quick commerce platforms like Zepto, Blinkit, and Instamart is largely cannibalizing existing retail channels rather than generating new demand. Only 6-8% of quick commerce sales are truly incremental, with the majority coming at the expense of modern trade, e-commerce, and local kirana stores. Despite offering smaller discounts (6-9%) compared to supermarkets and e-commerce platforms (13-18%), quick commerce's convenience is attracting consumers.