Saturday, 14 March, 2026
Quick‑Commerce Platforms Push Brands into High‑Cost Ads to Offset Mounting Losses
By Isha
Quick‑commerce firms like Swiggy Instamart, Zepto, and Blinkit are pressuring brands to invest heavily in ads—ranging from ₹4.5 lakh packages to ₹7.5 lakh monthly spends—to tap into high‑margin advertising rather than low‑profit sales. With ad revenues offering uniforms gross margins above 90%, this pivot aims to stem structural losses. Dedicated self-serve tools and targeting features show platforms are deepening reliance on ad revenue for financial sustainability.
Read full story at Economic Times