Thursday, 24 July, 2025
Quick‑Commerce Platforms Push Brands into High‑Cost Ads to Offset Mounting Losses
Quick‑commerce firms like Swiggy Instamart, Zepto, and Blinkit are pressuring brands to invest heavily in ads—ranging from ₹4.5 lakh packages to ₹7.5 lakh monthly spends—to tap into high‑margin advertising rather than low‑profit sales. With ad revenues offering uniforms gross margins above 90%, this pivot aims to stem structural losses. Dedicated self-serve tools and targeting features show platforms are deepening reliance on ad revenue for financial sustainability.
Read full story at Economic Times