Thursday, 5 March, 2026
Salesforce helping Porter in direct-to-consumer services
By Basit Ansari
<p>Porter, an on-demand logistics marketplace that offers its customers trucks and tempos for delivery into the cities, is using Salesforce's strong analytical platform to adopt a data-driven approach. This enabled Porter to contextualise all gathered data and provide customized solutions to clients. Data analysis is also useful for lead conversion, with the correct agents being spotted through analysis and then incentivised.</p>
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