Friday, 7 August, 2026
Smart Living Upgrade: Xiaomi Launches 'Mijia' Sub-Brand in India
By TechShots Studio
Xiaomi has officially launched its global home and lifestyle sub-brand, Mijia by Xiaomi, in India. Joining its existing portfolio alongside Xiaomi, REDMI, and POCO, Mijia will now house the company's smart home devices, appliances, and air purifiers. The move reinforces Xiaomi's "Human × Car × Home" strategy, aiming to deliver a more connected and seamless smart ecosystem for Indian consumers.
Read full story at TIMES OF INDIA