Thursday, 6 November, 2025
Snapchat Boosted by Ads, Inks $400M Perplexity AI Deal
Snap, the parent company of Snapchat, beat third-quarter revenue estimates thanks to a boost in advertising, specifically direct-response ads. The company also announced a strategic deal with Perplexity AI, which will pay Snap $400 million over one year. This partnership integrates Perplexity's AI search engine into the Snapchat app to offer verifiable answers, aiming to attract more users and boost customer retention.
Read full story at Economic Times