Tuesday, 5 September, 2023
Spotify Targets Ambient White Noise Podcasts in Ad Revenue Crackdown
Spotify is cracking down on ambient white noise podcasts that generate minimal content and serve as a loophole for advertisers to flood the platform with ads. The move comes as the streaming giant seeks to maintain the quality of its podcast offerings and prevent ad spam. Spotify's stricter policies aim to strike a balance between content quality and ad revenue on its platform.